Internet marketing
The all inclusive term that describes the art and science of using the Internet to publicize and/or sell an organization and its products. Internet marketing includes website marketing, search engine optimization, email marketing, analytics, blogging, keyword analysis, link campaigns, and countless other terms used to describe the many activities of Internet marketing.
Submitted by Harry Chittenden on Sat, 08/21/2010 - 13:31
Five Things You Must Make Sure She Knows
Unfortunately, many people who need SEO1 services and many people who sell it operate under the illusion that an SEO consultants is a wizard and can transform any website into a money fountain.
Hardly.
Make your site easy to find by search engines.
On page optimization
Submitted by Harry Chittenden on Wed, 09/23/2009 - 17:47
I told a client recently that too few people were signing up on the Pay Pal page compared to the people visiting the page. In other words, analytics showed visitors were going to the "Buy Now" page and then not signing up. Of course that got me wringing my hands and wondering why.
Submitted by Harry Chittenden on Mon, 09/21/2009 - 13:29
American Express just completed its semi-annual survey of small businesses with under 100 employees. The outlook is slightly upbeat with 55 percent having a more optimistic outlook toward near-term prospects compared to 45 percent in March 2009.
However, no one is popping any corks.
Under one quarter, 23 percent (vrs. 28 percent in last spring), have plans for hiring. This it the lowest reading in the history of the survey.
Submitted by Harry Chittenden on Wed, 09/02/2009 - 08:50
Promoting a website requires lots of tools to tell us what's going on.
Fortunately, most of these tools are free. Anyone just starting should not spend a dime on analytical software. Maybe with time your site will require a more sophisitcated approach, but you won't have to spend money on software to find out.
Here is a fabulous list of free keyword and link analysis tools.
Submitted by Harry Chittenden on Wed, 05/20/2009 - 16:05
What is so powerful about email marketing1? Opt in. That's right. Opt in. Opt in email makes for laser like precision narrowcasting. Your prospects opt in to your email because they are interested in what you have to offer. Therefore you are marketing to prospects and not to broadcasting1 to everyone in Florida.
Submitted by Harry Chittenden on Wed, 01/21/2009 - 16:51
Websites are websites. Brochures are brochures. Never the twain shall meet.
Not never. At one time both were deemed to be the same thing. Designers designed websites like they did brochures. In some circles websites that resemble brochures are called brochureware1.
Over time the twain have grown further and further apart. They will never meet again with a few exceptions. Some people, like attorneys in many cases, get along just fine with a site that resembles an online brochure. But the vast majority of us need a real website, not a brochure site.
Your website is the front door and reception room of your business. Increasingly, it is the first place prospective customers look before deciding to do business with you. And you know about first impressions. All things being equal, managers that actively engage with their sites will engage more customers. Here are three website management questions that successful website managers are constantly asking:
